[{"data":1,"prerenderedAt":3777},["ShallowReactive",2],{"fr-blog/role-cfo-daf":3,"fr-global-content":600,"fr-article-global-content":2183,"fr-blog-article-more-articles-94ef2b79-ef39-4ddb-ba77-abaff9b051ed":2432,"fr-blog-article-more-articles-208729753":3772},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":587,"full_slug":588,"sort_by_date":60,"position":589,"tag_list":590,"is_startpage":30,"parent_id":591,"meta_data":60,"group_id":592,"first_published_at":593,"release_id":60,"lang":66,"path":60,"alternates":594,"default_full_slug":595,"translated_slugs":596},"De DAF à CFO : quel impact sur les relations entre top executives","2022-10-24T15:37:17.503Z","2026-03-20T15:30:33.127Z","2026-03-20T15:30:33.149Z",208729753,"a48771c5-d5db-4c04-b893-94cdf3179157",{"_uid":11,"roles":12,"title":4,"author":13,"topics":76,"content":99,"category":471,"language":497,"component":484,"heroMedia":498,"sidebarCta":506,"publishedAt":507,"readingTime":508,"redirectUrl":24,"listingImage":509,"metaDescription":24,"componentsAfterTheArticle":510},"a315be23-e46b-4e0e-8abb-ff80c31d4889",[],{"name":14,"created_at":15,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":58,"full_slug":59,"sort_by_date":60,"position":61,"tag_list":62,"is_startpage":30,"parent_id":63,"meta_data":60,"group_id":64,"first_published_at":65,"release_id":60,"lang":66,"path":60,"alternates":67,"default_full_slug":68,"translated_slugs":69,"_stopResolving":75},"Faustine Rohr-Lacoste","2022-10-19T17:35:55.545Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:19.862Z",206165068,"d4a7ed1e-5d21-41fb-bb7c-2c248ea8e138",{"_uid":21,"name":14,"links":22,"picture":44,"lastName":46,"component":47,"firstName":48,"description":49},"679675f6-4bbb-4803-9de2-e5f8782359b3",[23,37],{"tag":24,"_uid":25,"icon":26,"link":31,"type":24,"label":24,"style":35,"component":36,"onClickEvent":24,"openInANewTab":30,"horizontalFill":30},"","0b7430de-7fc4-469d-8538-693cf73ae98c",{"id":27,"alt":24,"name":24,"focus":24,"title":24,"filename":28,"copyright":24,"fieldtype":29,"is_external_url":30},4129791,"https://a.storyblok.com/f/146026/x/315bd7d0c7/ic_linkedin.svg","asset",false,{"id":24,"url":32,"linktype":33,"fieldtype":34,"cached_url":32},"https://www.linkedin.com/in/faustine-rohr-lacoste-47787393/","url","multilink","primary","cta",{"tag":24,"_uid":38,"icon":39,"link":42,"type":24,"label":24,"style":35,"component":36,"onClickEvent":24,"openInANewTab":30,"horizontalFill":30},"083f5ccf-d27f-49fa-a4e3-cae1940a4da4",{"id":40,"alt":24,"name":24,"focus":24,"title":24,"filename":41,"copyright":24,"fieldtype":29,"is_external_url":30},4129793,"https://a.storyblok.com/f/146026/x/9a557168a2/ic_twitter.svg",{"id":24,"url":43,"linktype":33,"fieldtype":34,"cached_url":43},"https://twitter.com/FaustineRL",{"alt":45,"name":24,"focus":24,"title":24,"filename":45,"copyright":24,"fieldtype":29,"is_external_url":30},"https://a.storyblok.com/f/146026/433x433/27a687f561/faustine-photo.png","Rohr-Lacoste","author","Faustine",{"type":50,"content":51},"doc",[52],{"type":53,"content":54},"paragraph",[55],{"text":56,"type":57},"Faustine is Head of Community at Spendesk. She is in charge of CFO Connect, a community of modern finance leaders.","text","faustine-rohr-lacoste","fr/blog/author/faustine-rohr-lacoste",null,-60,[],176408854,"8e827db8-3c56-46b4-bc3a-d2cdb598ddc3","2022-11-02T15:26:18.586Z","fr",[],"blog/author/faustine-rohr-lacoste",[70,71,73],{"path":68,"name":60,"lang":66,"published":60},{"path":68,"name":60,"lang":72,"published":60},"de",{"path":68,"name":60,"lang":74,"published":60},"es",true,[77],{"name":78,"created_at":79,"published_at":16,"updated_at":80,"id":81,"uuid":82,"content":83,"slug":86,"full_slug":87,"sort_by_date":60,"position":88,"tag_list":89,"is_startpage":30,"parent_id":90,"meta_data":60,"group_id":91,"first_published_at":92,"release_id":60,"lang":66,"path":60,"alternates":93,"default_full_slug":94,"translated_slugs":95,"_stopResolving":75},"Fintech","2022-10-19T17:57:50.533Z","2026-03-12T10:47:22.809Z",206171404,"94ef2b79-ef39-4ddb-ba77-abaff9b051ed",{"_uid":84,"name":78,"component":85},"16e6840d-5cff-46db-b4ee-e63ad7b07a55","tag","fintech","fr/blog/topic/fintech",-80,[],176456153,"a49fb63a-e971-415c-bf8b-ef68db8b0ae4","2022-11-02T15:24:54.822Z",[],"blog/topic/fintech",[96,97,98],{"path":94,"name":60,"lang":66,"published":60},{"path":94,"name":60,"lang":72,"published":60},{"path":94,"name":60,"lang":74,"published":60},{"type":50,"content":100},[101,105,109,113,124,145,149,161,171,175,197,201,205,214,221,231,235,245,249,253,257,267,298,303,322,332,343,364,368,372,390,394,401,406,419,423,427,431,449,459,463],{"type":53,"content":102},[103],{"text":104,"type":57},"Le rôle du Directeur Administratif et Financier (DAF) évolue. Aujourd'hui, ce rôle s'internationalise, prend de l'ampleur, et devient \"Chief Financial Officer\" (CFO).",{"type":53,"content":106},[107],{"text":108,"type":57},"Partenaire clé de l'entreprise, il est désormais plus impliqué que jamais dans la stratégie de l'entreprise et collabore de manière accrue avec les autres grands responsable de départements.",{"type":53,"content":110},[111],{"text":112,"type":57},"Il est loin le temps où il fallait passer la porte du bureau de son Directeur Administratif et Financier pour signer une demande en trois exemplaires pour l'achat de recharges d'agrafeuses.",{"type":53,"content":114},[115],{"type":116,"attrs":117},"blok",{"id":118,"body":119},"3e4d88fa-c3b3-4e8a-91a5-4b3587f84303",[120],{"_uid":121,"html":122,"component":123},"a356a049-4bf0-4745-9e7a-3ee61b10c6dd","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d9239f25-aafd-4134-8d45-5ac16c34dbce\">\u003Cspan class=\"hs-cta-node hs-cta-d9239f25-aafd-4134-8d45-5ac16c34dbce\" id=\"hs-cta-d9239f25-aafd-4134-8d45-5ac16c34dbce\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/d9239f25-aafd-4134-8d45-5ac16c34dbce\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-d9239f25-aafd-4134-8d45-5ac16c34dbce\" style=\"border-width:0px;\" height=\"375\" width=\"750\" src=\"https://no-cache.hubspot.com/cta/default/2694209/d9239f25-aafd-4134-8d45-5ac16c34dbce.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, 'd9239f25-aafd-4134-8d45-5ac16c34dbce', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":53,"content":125},[126,128,133,135,143],{"text":127,"type":57},"Le DAF s'est depuis transformé en CFO (",{"text":129,"type":57,"marks":130},"Chief Financial Officer",[131],{"type":132},"bold",{"text":134,"type":57},") et, s'il conserve ses prérogatives sur la bonne ",{"text":136,"type":57,"marks":137},"gestion des dépenses",[138],{"type":139,"attrs":140},"link",{"href":141,"uuid":24,"anchor":60,"target":60,"linktype":142},"gestion-des-depenses-en-entreprise?__hstc=45788219.6698ed7c06d02516c92087a58b5527cf.1621347547741.1621347547741.1621347547741.1&__hssc=45788219.1.1621347547741&__hsfp=3364812551","story",{"text":144,"type":57}," de l'entreprise, son rôle, notamment au sein des start-up, a beaucoup évolué pour en faire un véritable stratège opérationnel.",{"type":53,"content":146},[147],{"text":148,"type":57},"Fini en effet le temps où Direction marketing et Direction financières s'écharpaient régulièrement en CODIR pour valider tel ou tel investissement.",{"type":53,"content":150},[151,153,159],{"text":152,"type":57},"Aujourd'hui, le CFO n'est plus uniquement là pour réduire ou ",{"text":154,"type":57,"marks":155},"contenir les coûts",[156],{"type":139,"attrs":157},{"href":158,"uuid":24,"anchor":60,"target":60,"linktype":142},"gestion-des-depenses-en-entreprise",{"text":160,"type":57},".",{"type":53,"content":162},[163,165,169],{"text":164,"type":57},"Il est à la fois manager, garant du bon fonctionnement de son service, figure incontournable du conseil d'administration et ",{"text":166,"type":57,"marks":167},"interlocuteur privilégié du CEO/PDG",[168],{"type":132},{"text":170,"type":57}," et des entités externes en relation avec l'entreprise : investisseurs, banques, cabinets d'avocats et d'audit, administration fiscale et entreprises clientes ou partenaires.",{"type":53,"content":172},[173],{"text":174,"type":57},"De fait, le CFO est un collaborateur central et essentiel qui développe des relations privilégiés avec l'équipe dirigeante tout d'abord, mais aussi avec les autres rôles clés de l'entreprise :",{"type":176,"content":177},"bullet_list",[178,185,191],{"type":179,"content":180},"list_item",[181],{"type":53,"content":182},[183],{"text":184,"type":57},"Chief Marketing Officer (CMO)",{"type":179,"content":186},[187],{"type":53,"content":188},[189],{"text":190,"type":57},"Chief Technical Officer (CTO)",{"type":179,"content":192},[193],{"type":53,"content":194},[195],{"text":196,"type":57},"Chief of Human Ressources Officer (CHRO)",{"type":53,"content":198},[199],{"text":200,"type":57},"Ainsi, l'étude High Performance Finance du cabinet Accenture auprès de 600 cadres dirigeants montre que 75% d'entre eux estiment que l'influence du CFO sur la prise de décision stratégique s'est intensifiée, tout comme sur le déploiement des initiatives de transformation métier (70%).",{"type":53,"content":202},[203],{"text":204,"type":57},"A ce titre, la nomination de Dara Khosrowshahi, CEO d'Expedia, à la tête d'Uber, est très révélatrice de l'importance et de l'influence grandissante du CFO au sein de l'entreprise, puisque c'est le CFO d'Expedia, Mark Okerstrom, qui a été nommé en remplacement de Dara Khosrowshahi à la tête d'Expedia.",{"type":53,"content":206},[207],{"text":208,"type":57,"marks":209},"Vous voulez accéder à plus de ressources dédiées aux leaders financiers ? Rejoignez CFO Connect !",[210,213],{"type":139,"attrs":211},{"href":212,"uuid":60,"anchor":60,"target":60,"linktype":33},"https://www.cfoconnect.eu/fr/",{"type":132},{"type":215,"attrs":216,"content":218},"heading",{"level":217},2,[219],{"text":220,"type":57},"Le rôle du CFO : business partner du CEO",{"type":53,"content":222},[223,225,229],{"text":224,"type":57},"Véritable bras droit du CEO, le Chief Financial Officer doit comprendre la ",{"text":226,"type":57,"marks":227},"vision stratégique",[228],{"type":132},{"text":230,"type":57}," de ce dernier pour développer une stratégie financière adéquate.",{"type":53,"content":232},[233],{"text":234,"type":57},"Pour cela, une bonne compréhension et une bonne entente mutuelle sont nécessaires.",{"type":53,"content":236},[237,239,243],{"text":238,"type":57},"Difficile en effet de développer et de mettre en œuvre une stratégie sans en partager les grandes lignes. La relation entre CEO et CFO a tellement évolué qu'aujourd'hui le CFO peut même être amené à challenger la vision stratégique du ou de la dirigeante de l'entreprise, pour proposer les ",{"text":240,"type":57,"marks":241},"orientations",[242],{"type":132},{"text":244,"type":57}," qui lui semblent plus pertinentes.",{"type":53,"content":246},[247],{"text":248,"type":57},"Cette relation privilégiée n'implique cependant pas forcément la nécessite que le CFO soit nommé directement par le CEO.",{"type":53,"content":250},[251],{"text":252,"type":57},"En effet, environ 50% des CFO des 100 plus grandes entreprises étaient déjà en place à la nomination du CEO, selon une étude du cabinet de recrutement Russel Reynolds & Associates.",{"type":53,"content":254},[255],{"text":256,"type":57},"Les ingrédients pour faire un bon tandem résident surtout, selon l'étude, à la confiance mutuelle entre CFO et CEO, à une relation en complète transparence et à la possibilité pour le CFO de parler à son supérieur hiérarchique en toute franchise, sans faux-semblant.",{"type":53,"content":258},[259,261,265],{"text":260,"type":57},"L'étude de Russell Reynolds & Associates montre ainsi que les CFO qui entretiennent une ",{"text":262,"type":57,"marks":263},"relation professionnelle forte",[264],{"type":132},{"text":266,"type":57}," avec leur CEO l'expliquent :",{"type":176,"content":268},[269,275,286],{"type":179,"content":270},[271],{"type":53,"content":272},[273],{"text":274,"type":57},"A 72% par le fait d'être informés des décisions prises par le CEO.",{"type":179,"content":276},[277],{"type":53,"content":278},[279,281,285],{"text":280,"type":57},"A 60% d'entre eux disent également ",{"text":282,"type":57,"marks":283},"apprécier le fait d'être challengés",[284],{"type":132},{"text":160,"type":57},{"type":179,"content":287},[288],{"type":53,"content":289},[290,292,296],{"text":291,"type":57},"92% des CFO disent ",{"text":293,"type":57,"marks":294},"avoir une \"confiance partagé\"",[295],{"type":132},{"text":297,"type":57}," avec ce dernier.",{"type":215,"attrs":299,"content":300},{"level":217},[301],{"text":302,"type":57},"Le CFO, partenaire interne du CMO",{"type":53,"content":304},[305,307,320],{"text":306,"type":57},"C'est une des principales évolutions du rôle de directeur financier, dont le rôle se résumait souvent, outre la ",{"text":308,"type":57,"marks":309},"gestion quotidienne",[310],{"type":139,"attrs":311},{"href":312,"uuid":313,"anchor":60,"target":60,"linktype":142,"story":314},"am%C3%A9liorer-gestion-des-achats-indirects-entreprise","b8fcabbc-a846-4daa-a642-0724402767ba",{"name":315,"id":316,"uuid":313,"slug":317,"url":318,"full_slug":319,"_stopResolving":75},"4 conseils simples pour mieux gérer les achats indirects en entreprise",208729734,"ameliorer-gestion-des-achats-indirects-entreprise","blog/ameliorer-gestion-des-achats-indirects-entreprise","fr/blog/ameliorer-gestion-des-achats-indirects-entreprise",{"text":321,"type":57}," de l'entreprise, à tempérer les ardeurs de la direction marketing dans sa volonté de conquérir de nouveaux marchés.",{"type":53,"content":323},[324,326,330],{"text":325,"type":57},"Aujourd'hui, la relation a évolué et les études montrent que les deux services sont de plus en plus amenés à collaborer. Logique, puisque le CFO a désormais un rôle majeur dans la ",{"text":327,"type":57,"marks":328},"stratégie de l'entreprise",[329],{"type":132},{"text":331,"type":57},", et qu'il doit être capable d'appuyer et de soutenir les stratégies marketing qui permettront d'assurer le développement de l'entreprise.",{"type":53,"content":333},[334,336,341],{"text":335,"type":57},"Ainsi CFO, CMO et Responsable Commercial doivent travailler main dans la main sur les questions de suivi de performance, de suivi budgétaire et dans l'anticipation d'événements stratégiques (",{"text":337,"type":57,"marks":338},"tels que l'ouverture d'une filiale ou le lancement d'une importante campagne marketing par exemple",[339],{"type":340},"italic",{"text":342,"type":57},").",{"type":53,"content":344},[345,347,351,353,357,359,363],{"text":346,"type":57},"A noter que le CFO, en plus du CMO, doit également développer une ",{"text":348,"type":57,"marks":349},"relation privilégiée",[350],{"type":132},{"text":352,"type":57}," avec le COO (",{"text":354,"type":57,"marks":355},"Chief Operating Officer",[356],{"type":340},{"text":358,"type":57},") et le CTO (",{"text":360,"type":57,"marks":361},"Chief Technical Officer",[362],{"type":340},{"text":342,"type":57},{"type":53,"content":365},[366],{"text":367,"type":57},"Le COO tout d'abord, puisque c'est lui qui va mettre en place toute la partie opérationnelle du périmètre de production qui lui est confié.",{"type":53,"content":369},[370],{"text":371,"type":57},"Pour cela, il aura besoin de compétences humaines et matérielles, et devra donc collaborer étroitement avec le CFO.",{"type":53,"content":373},[374,376,388],{"text":375,"type":57},"Le CTO ensuite parce que la valeur ajoutée des start-ups, mais plus généralement de toute entreprise qui doit réfléchir à la ",{"text":377,"type":57,"marks":378},"digitalisation de son activité",[379],{"type":139,"attrs":380},{"href":381,"uuid":382,"anchor":60,"target":60,"linktype":142,"story":383},"outils-du-responsable-financier","cd5f073f-08a6-4bda-a16a-020ad3003c23",{"name":384,"id":385,"uuid":382,"slug":381,"url":386,"full_slug":387,"_stopResolving":75},"Top 5 des outils indispensables à toute équipe administrative & financière",208729717,"blog/outils-du-responsable-financier","fr/blog/outils-du-responsable-financier",{"text":389,"type":57},", repose sur sa capacité à apprivoiser les évolutions technologiques.",{"type":53,"content":391},[392],{"text":393,"type":57},"Il est donc nécessaire que le CFO soit à l'écoute du CTO pour évaluer à leur juste valeur les évolutions technologiques à adopter en interne.",{"type":53,"content":395},[396],{"type":116,"attrs":397},{"id":118,"body":398},[399],{"_uid":400,"html":122,"component":123},"e99dc24a-ce09-46b8-a8ea-95a92567b942",{"type":215,"attrs":402,"content":403},{"level":217},[404],{"text":405,"type":57},"Le CFO, collègue du CHRO",{"type":53,"content":407},[408,410,417],{"text":409,"type":57},"A noter enfin que notre ",{"text":411,"type":57,"marks":412},"super DAF",[413],{"type":139,"attrs":414},{"href":415,"uuid":416,"anchor":60,"target":60,"linktype":142},"devenir-super-daf-3-etapes","dafa4bd4-ae16-42b6-9932-cdc1953871cc",{"text":418,"type":57}," doit également s'intéresser à un élément vital de l'entreprise : ses collaborateurs.",{"type":53,"content":420},[421],{"text":422,"type":57},"Une entreprise ne peut réussir uniquement sur des considérations financières. Ce sont les personnes qui y travaillent qui la font vivre.",{"type":53,"content":424},[425],{"text":426,"type":57},"Le CHRO le sait bien, mais peut éprouver quelques difficultés à le faire comprendre à la direction financière, notamment quand il s'agit de retenir certains talents.",{"type":53,"content":428},[429],{"text":430,"type":57},"Aujourd'hui, le CFO se doit d'avoir une relation privilégiée avec le CHRO (ou DRH) et les besoins de ressources humaines doivent être estimés et ajustés entre le CFO et les RH.",{"type":53,"content":432},[433,435,447],{"text":434,"type":57},"C'est d'autant plus crucial que les Ressources Humaines représentent en moyenne 70% des ",{"text":436,"type":57,"marks":437},"dépenses d'exploitation",[438],{"type":139,"attrs":439},{"href":440,"uuid":441,"anchor":60,"target":60,"linktype":142,"story":442},"controler-depenses-salaries","9d5b4c7c-badc-4ac2-a054-a2ce0d2f687f",{"name":443,"id":444,"uuid":441,"slug":440,"url":445,"full_slug":446,"_stopResolving":75},"8 astuces pour mieux contrôler les dépenses de vos salariés",208729736,"blog/controler-depenses-salaries","fr/blog/controler-depenses-salaries",{"text":448,"type":57}," d'une entreprise.",{"type":53,"content":450},[451,453,457],{"text":452,"type":57},"Le CFO s’impose donc comme un Business Partner (",{"text":454,"type":57,"marks":455},"ou partenaire stratégique",[456],{"type":340},{"text":458,"type":57},") incontournable, notamment chez les startups en forte croissance. 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